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Here's a real winner: a man was arrested on his honeymoon
for soliciting a prostitute. I can understand why that Chicago Sun-Times
story, "Suburban man arrested for soliciting prostitute on his honeymoon,"
by Jon Seidel and Stefano Esposito, has become so popular. On what was supposed
to be a very special day, his wife noticed he'd gone missing, and lo and
behold, she found out that he'd responded to an ad on a website that was posted
by an undercover detective. I think it's safe to say that this marriage isn't
going to be so great, and it's not the only example of a failed partnership.
There
are partnerships in business that don't always go well, and a good relationship
is especially important when doing publicity. Whether a company has merged with
another, has acquired new clients, or simply wants to publicize new hires,
everyone has to be on the same page. Not only does the message have to be clear
and consistent, but anyone communicating with the press and public should have
the same tone, facts, goals, and style. After all, the company might end up
getting the kind of publicity the newly married couple got, and no one would
want that.
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