
I’m suggesting
this because I saw a blog post that Jay Wexler, a law professor at Boston
University, wrote on his website called “Supreme
Court Humor.” Basically, it’s about a “study” that he did to see how many
laughs each Justice got in the courtroom. According to the graphic on his site,
which came from The New York Times,
Justice Antonin Scalia got the most laughs when Wexler conducted his study.
Who would think
that the Supreme Court would be the subject of such research, followed by lots
of media coverage about their humor? It’s an example of how doing something
unique and beyond the usual boundaries of the legal profession can get you media
attention. Of course, you don’t want to make it too contrived, but to augment
your own practice. Some attorneys prefer to create interesting websites to
promote their firm, such as Kottler &
Kottler in Los Angeles, which has a cartoony style. And speaking of
cartoons, attorney Bob Kohn filed a cartoon
amicus curiae in an Apple case, which is probably the only time such a
brief has been submitted.
So the next
time you’re assessing the image of your own practice or that of your law firm,
think of ways you can lighten up to make you or your firm stand out. You can enhance
your image by posting personal pictures of your vacation, pets, or hobbies on
your blog or social media, or share information that’s outside the usual seriousness of
the legal profession, such as the weirdest sculptures you’ve seen while traveling. In the midst of a heavy workload, sometimes it makes business sense to have a
bit of fun.
This public relations tip first appeared in Chicago Lawyer Magazine's blog.
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